Coca-Cola's Mission Statement.

According to the Coca-Cola Company, their mission statement is "to refresh the world...to inspire moments of optimism and happiness...and to create value and make a difference." The company's vision consists of the 6 Ps: People, Portfolio, Partners, Planet, Profit, and Productivity. "People: Be a great place to work where people are interested to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs. Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Profit: Maximize long-term return to share-owners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean and fast-moving organization."