Chapter 11: Developing and Managing Products.

The Coca-Cola Company, the largest beverage company in the world, has over 3,500 products in over 200 countries worldwide. Even though there are different types of the coke beverages such as Diet Coke and Cherry Coke, consumers believe that there is no other Coke drink that is as great or better than Coca-Cola Classic. 

Coca-Cola Zero was made in 2005 and since then, it "has been one of the most successful product launches in our history." It has zero calories, no source of saturated fat, no trans fat, no sugars, etc. Basically, the drink is much better than any other soda, even anything that's "diet." Over 600 million cases were sold globally in 2009 and as of September 10th, Coca-Cola Zero is available in over 130 countries. 

As of October 17th, 2011, the company released Minute Maid Pure Squeezed which includes four beverages. You have a choice of No Pulp 100% Orange Juice, No Pulp 100% Orange Juice With Calcium and Vitamin D, Some Pulp 100% Orange Juice, and Light Orange Juice Beverage with Calcium and Vitamin D. This new line of product was made because in a survey taken by Minute Maid,60 percent of the people said they reach for orange juice on a regular basis.