Chapter 8: Segmenting And Targeting Markets.

"The Coca-Cola Company is dedicated to offering safe, quality beverages, marketing those beverages responsibly and providing information consumers can trust. The Coca-Cola Company has always taken seriously its commitment to market responsibly, across the globe, across all advertising media, and across all of our beverages." - The Coca-Cola Company, Responsible Marketing.
         
The Coca-Cola Company does not target any child under the age of 12. If the target audience of any advertisement is 35% children under the age of 12, the company will not buy the advertisement. This includes television, the radio, the internet, any mobile phones, and any kind of advertisement done on fliers or any other type of print on paper.