Sunday, November 27, 2011

Chapter 7: Business Marketing.

The Coca-Cola Company is the world's largest beverage company. With more than 300 bottling partners and operations done in more than 200 countries, the company has more than 3,500 beverage products. The bottling partners range worldwide from international and publicly-traded businesses to small family owned operations. Most of these businesses are not controlled or even owned by the Coca-Cola Company. There are bottling partners in Africa, Eurasia, European Union, Latin America, North America, and the Pacific. The bottling partners not only manufacture the products, but also distribute them to local grocery stores, restaurants, street vendors, convenience stores, movie theaters, and amusement parks around the world.
                                        
It is because of the customers that Coca-Cola has become number 1 worldwide in sales of sparkling beverages, juices, and juice drinks, number 2 in sales of sports drinks, and number 3 in sales of bottled water. 
                       
The Coca-Cola Company is a business-to-business electronic commerce which means it "uses the internet to facilitate the exchange of goods, services, and information between organizations." The company created its own pages on facebook, twitter, and myspace. The facebook page has over 4,000,000 fans and it gives them the opportunity to become involved in the advertising industry by allowing them to post pictures of the beverages and comment on whether they would recommend a certain product or not. 
                                       

1 comment:

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