Chapter 18: Sales Promotion and Personal Selling.

The Coca-Cola Company has been using sales promotion tools since 1887, a year after the beverage was first made. Coupons were distributed to introduce the people to the new drink and to encourage them to try one free glass. Till this day, coupons are being used on a daily basis globally. You can get a dollar off your purchase or buy a certain amount of Coca-Cola and get a certain amount free. 

     

As of 2009, the company has created a touchscreen soda fountain called Coca-Cola Freestyle. The machine is called Coca-Cola Freestyle because you can mix whichever drinks you want to satisfy your taste. It has 125 drink choices to choose from and new flavors such as Raspberry Diet Coke and Fanta Grape. So far, the machine is only located in select cities such as Dallas, Chicago, Salt Lake City, Atlanta, and a few more in the west, south, and east regions. You can win VIP tickets to the 2011 FIS Freestyle World Ski Championships and the 2012 FIS World Cup in Park City, Utah thanks to Coca-Cola Freestyle. 

The Coca-Cola Company awards its consumers by recognizing those who take part in community activities such as recycling and water stewardship. On June 9,2011, the company awarded $27 million to 65 organizations in the United States for helping the environment. In March of 2011, there was a scholarship for $100,000 called Sprite Step Off, which encouraged college students to express themselves through step. These are only a couple of the hundreds of awards and giveaways by the Coca-Cola Company which makes sure that while the people are consuming its products, they are also being given an extra treat.