Wendy Clark is the senior vice president of Integrated Marketing Communications and Capabilities of the Coca-Cola Company. With her help, the company has done great global designing, marketing communications, media, sponsorships, and interactive marketing. They also launched a worldwide campaign in 2009 called "Open Happiness." The main message of this campaign was for people to pause and refresh themselves with a Coke and to share and enjoy happiness.
The Coca-Cola Company has launched the 2010 FIFA World Cup program which was The Coca-Cola's "largest marketing activation." This allows fans to express their love for football (soccer) through active dancing and celebration. Roger Milla, a 1990 legendary FIFA World Cup hero, had danced after scoring a goal. He showed his happiness through dancing and has motivated and caused other football players to show off their dance moves after scoring a goal. Coca-Cola created their number one commercial titled "History of Celebration", which was inspired by Roger Milla because of the way he expressed his passion for the game.
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