Chapter 17: Advertising And Public Relations.

As the years passed by from 1886 to now, Coca-Cola has impacted the lives of people all around the world. They learned about the company and its products from its first newspaper ad in 1886 in The Atlantic Journal, where it persuaded people to try "the new and popular soda fountain drink." Sales increased from 3-4 drinks sold a day, to nine drinks sold per day. 
        
As of 2009, Coca-Cola had become the world's #6 advertiser by spending an estimated $2.44 billion for global advertising. They "expense production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. Advertising expenses including in selling, administrative, and general expenses were approximately: 
2006: $2.6 billion
2005: $2.5 billion
2004: $2.2 billion
2003: $1.8 billion
2002: $1.7 billion
2001: $2.0 billion
2000: $1.7 billion
1999: $1.7 billion
1998: $1.6 billion
1997: $1.6 billion
1996: $1.4 billion
1995: $1.3 billion
1994: $1.1 billion
                                   (1950s)

(2011)

Starting in 1931, the Coca-Cola Company started using Santa Claus in their magazine ads, which was created by artist Haddon Sundblom. The company wanted to show people that Coca-Cola wasn't only meant to be drank in the warm weather, but at any time and any season, so they came up with the slogan "Thirst Knows No Season" in 1922. Even though Santa Claus first appeared in The Saturday Evening Post, it also became popular in Ladies Home Journal, National Geographic, The New Yorker, and many other magazines.
        
Coca-Cola first started using the polar bear for advertising in France in 1922. A commercial called "Northern Lights" made the animated polar bear one of Coca-Cola's most popular advertising symbols.