Chapter 10: Product Concepts.

The Coca-Cola Company has made over 3,500 products available in over 200 countries. Their products vary from coffees, energy drinks, and juices and juice drinks to soft drinks, sport drinks, water, and teas. The Coca-Cola products are a consumer's product because they are "bought to satisfy an individual's personal wants". 
             
There are over 800 low and no calorie beverages. The coffees are caffeinated, decaffeinated, brewed, roasted, iced, flavored, or instant. The energy drinks contain caffeine or taurine and herbal flavors such as ginseng and vitamins and minerals. The juice and juice drinks are pulp free, not from concentrate, from concentrate, frozen concentrate, and flavored juice blends. The soft drinks come in regular, low calorie, no calorie, caffeinated, and caffeine free drinks. There's green tea, herbal teas, caffeinated and decaffeinated teas, and iced teas. The waters sold are bottled water, tap water, spring water, sparkling bottled water, and tonic water. 
                            
The labels on the beverages provide the amount of energy, protein, carbohydrate, fat, total sugars, and sodium. The Coca-Cola Company provides nutrition information at a site called Nutrition Connection. It tells you the amount of energy which is the balance between calories in and calories expended. There's also information about bone and dental health, hydration, low calorie sweeteners and caffeine and also tips for including physical activity in your daily routine.