Chapter 3: Ethics and Social Responsibility

The ethics of the Coca-Cola Company are based on the "Code of Business Conduct". (This page will tell you about the "Code of Business Conduct for Coca-Cola France, Refreshment services and Coca-Cola Midi" and the "Code of Business Conduct for Non-Employee Directors.")

The company's social responsibilities are in a campaign called Live Positively, which is their "commitment to making a positive difference in the world." There are seven important factors in this campaign that helps it accomplish and keep its commitment. 

1. Beverage Benefits "Strive to offer beverages for every lifestyle and occasion while providing quality that consumers trust."
2. Active Healthy Living "Support active healthy lives through product variety, nutrition education and physical activity programs."
3. Community "Foster sustainable communities through economic development, philanthropy and the creation of economic and social opportunities."
4. Energy Efficiency and Climate Protection "Aim to be the beverage industry leader in energy efficiency and climate protection."
5. Sustainable Packaging "Aspire to make our packaging a valuable resource for future use."
6. Water Stewardship "Work to safely return to nature and communities an amount of water equivalent to what we use in our beverages and their production."
7. Workplace "Create diverse, healthy and safe work environments aligned with internationally respected human rights principles." 

The Coca-Cola Company recognizes and rewards those who take the 

campaign seriously. 10 teenagers were chosen to be torchbearers for the Vancouver 2010 Olympic Torch Relay based on their involvement in balanced living, the community, and recycling. ("Coca-Cola Launches Search For Teen Torchbearers In The U.S. For Vancouver 2010 Olympic Torch Relay.")

In 2011, 10 teens were also chosen to be torchbearers in the London 2010 Olympic Torch Relay, but they had to be involved in healthy, active living, the community, and the environment. ("Coca-Cola to Give Exceptional Teens a Chance to Shine in London 2012 Olympic Torch Relay")