As the world's largest beverage company, Coca-Cola has over 3,500 beverage products and operates in over 200 countries. They're number 1 in sales of sparkling beverages, juices, and juice drinks, number 2 in sales of sports drinks and number 3 in sales of bottled water.
The Coca-Cola Company has a "roadmap" that was created by their 2020 vision. As I've mentioned before in the post about the mission statement, the company's vision consists of the 6 Ps: People, Portfolio, Partners, Planet, Profit, and Productivity.
- People: "Be a great place to work where people are inspired to be the best they can be."
- Portfolio: "Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs."
- Partners: "Nurture a winning network of customers and suppliers, together we create mutual, enduring value."
- Planet: "Be a responsible citizen that makes a difference by helping build and support sustainable communities."
- Profit: "Maximize long-term return to shareowners while being mindful of our overall responsibilities."
- Productivity: "Be a highly effective, lean and fast-moving organization."
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