Chapter 7: Business Marketing.

The Coca-Cola Company is the world's largest beverage company. With more than 300 bottling partners and operations done in more than 200 countries, the company has more than 3,500 beverage products. The bottling partners range worldwide from international and publicly-traded businesses to small family owned operations. Most of these businesses are not controlled or even owned by the Coca-Cola Company. There are bottling partners in Africa, Eurasia, European Union, Latin America, North America, and the Pacific. The bottling partners not only manufacture the products, but also distribute them to local grocery stores, restaurants, street vendors, convenience stores, movie theaters, and amusement parks around the world.

                                        
It is because of the customers that Coca-Cola has become number 1 worldwide in sales of sparkling beverages, juices, and juice drinks, number 2 in sales of sports drinks, and number 3 in sales of bottled water. 
                       
The Coca-Cola Company is a business-to-business electronic commerce which means it "uses the internet to facilitate the exchange of goods, services, and information between organizations." The company created its own pages on facebook, twitter, and myspace. The facebook page has over 4,000,000 fans and it gives them the opportunity to become involved in the advertising industry by allowing them to post pictures of the beverages and comment on whether they would recommend a certain product or not. 

                                       

Chapter 8: Segmenting And Targeting Markets.

"The Coca-Cola Company is dedicated to offering safe, quality beverages, marketing those beverages responsibly and providing information consumers can trust. The Coca-Cola Company has always taken seriously its commitment to market responsibly, across the globe, across all advertising media, and across all of our beverages." - The Coca-Cola Company, Responsible Marketing.
         
The Coca-Cola Company does not target any child under the age of 12. If the target audience of any advertisement is 35% children under the age of 12, the company will not buy the advertisement. This includes television, the radio, the internet, any mobile phones, and any kind of advertisement done on fliers or any other type of print on paper.
              

Chapter 11: Developing and Managing Products.

The Coca-Cola Company, the largest beverage company in the world, has over 3,500 products in over 200 countries worldwide. Even though there are different types of the coke beverages such as Diet Coke and Cherry Coke, consumers believe that there is no other Coke drink that is as great or better than Coca-Cola Classic. 

Coca-Cola Zero was made in 2005 and since then, it "has been one of the most successful product launches in our history." It has zero calories, no source of saturated fat, no trans fat, no sugars, etc. Basically, the drink is much better than any other soda, even anything that's "diet." Over 600 million cases were sold globally in 2009 and as of September 10th, Coca-Cola Zero is available in over 130 countries. 

As of October 17th, 2011, the company released Minute Maid Pure Squeezed which includes four beverages. You have a choice of No Pulp 100% Orange Juice, No Pulp 100% Orange Juice With Calcium and Vitamin D, Some Pulp 100% Orange Juice, and Light Orange Juice Beverage with Calcium and Vitamin D. This new line of product was made because in a survey taken by Minute Maid,60 percent of the people said they reach for orange juice on a regular basis. 

Coca-Cola Holidays Are Coming.

Coca-Cola rolls out festive 'holidays are coming favourite'

"Coca-Cola is celebrating its 80th year as a Christmas advertiser by re-releasing its popular "holidays are coming" TV ad and by touring its branded Christmas truck around the UK.

Coca-Cola will broadcast its "holidays are coming" Christmas ad by McCann Madrid on 12 November.

The brand is also re-releasing its "snow globe" ad, set to a new song by pop star Natasha Bedingfield, which will air on 10 December.

Coke bought back its "holidays are coming" ad in 2007, after scores of people called its customer information centre to say it marked the beginning of Christmas.

This year, Coke's Christmas activity will feature a six-week long experiential tour of the Christmas truck, which will visit 100 locations across the UK from this month, supported by outdoor activity.

Coca-Cola has also released limited edition packs of Coca-Cola, Diet Coke and Coke Zero, decorated with illustrations of Father Christmas.

The Coca-Cola sign in Piccadilly Circus, London, has been redesigned to use 20% less energy and is now the largest LED display in the UK. The new sign will feature consumers' "Christmas wishes", which can be sent to the brand through Twitter.

Zoe Howarth, Market Activation Director for Coca-Cola Great Britain, said: "Coca-Cola has a rich history in Christmas advertising, creating campaigns that resonate with consumers across the world during the holiday period.

"We're thrilled to be celebrating 80 years of Sundblom's much-loved personification of Santa, bringing his creations to a modern day audience and spreading happiness and festive cheer this Christmas.""

Chapter 16: Integrated Marketing Communications.

Wendy Clark is the senior vice president of Integrated Marketing Communications and Capabilities of the Coca-Cola Company. With her help, the company has done great global designing, marketing communications, media, sponsorships, and interactive marketing. They also launched a worldwide campaign in 2009 called "Open Happiness." The main message of this campaign was for people to pause and refresh themselves with a Coke and to share and enjoy happiness.

The Coca-Cola Company has launched the 2010 FIFA World Cup program which was The Coca-Cola's "largest marketing activation."  This allows fans to express their love for football (soccer) through active dancing and celebration. Roger Milla, a 1990 legendary FIFA World Cup hero, had danced after scoring a goal. He showed his happiness through dancing and has motivated and caused other football players to show off their dance moves after scoring a goal. Coca-Cola created their number one commercial titled "History of Celebration", which was inspired by Roger Milla because of the way he expressed his passion for the game.